Only 59% of Americans believe in hell, compared with 74% who believe in heaven, according to the recent surveys from the Pew Forum on Religion and Public Life. At the recent annual Beeson Pastors School, Kurt Selles led two workshops to discuss "Whatever happened to hell?" He asked how many of the pastors had ever preached a sermon on hell. Nobody had, he said. The soft sell on hell reflects an increasingly market-conscious approach. "When you're trying to market Jesus, sometimes there's a tendency to mute traditional Christian symbols," Selles said. USA Today
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