Chastity sinks in importance

What do men and women want in a partner? Men are increasingly interested in an educated woman who is a good financial prospect and less interested in chastity. Women are increasingly interested in a man who wants a family and less picky about whether he's always Mr. Nice Guy. Today's young adults rank love and attraction as most important; a few generations ago it didn't even make the top three. Chastity -- which men ranked at No. 10 in 1939 -- fell to dead last in 2008. "When we administered the survey, several female students snickered at the idea that we even included the chastity item," the study’s author said. University of Iowa