York County churches embrace social media - The York Daily Record: When the Association of Baptists for World Evangelism (ABWE) needed to create buzz for its Togo mission, officials knew where to turn. Call it the Facebookosphere - the online, social-media world where the buzz lives 24/7 on any and all topics.
"We wanted to be where people are," said Leah Farr, director of strategic communications for ABWE, based in Fairview Township. "If the church wants to impact culture, we need to be living, playing and conversing in the arenas where other people are spending a lot of their time." At the start of March, the organization created a unique social media campaign - around a free mission trip to Africa - that far exceeded expectations.
Not all churches and faith-based organizations are rushing to get online. Less than half of Protestant churches - about 47 percent - actively use Facebook, according to a survey conducted last year by LifeWay Research, an arm of LifeWay Christian Resources of the Southern Baptist Convention. Far fewer (3 percent) use MySpace or church-specific social networks like The City. Fully 40 percent of churches use no social networking tools at all, the research found."
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